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Rolls-Royce showcases bespoke division creations


Rolls-Royce’s bespoke division will display its work at the Geneva motor show with three Phantoms and a Dawn
Jimi Beckwith
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Rolls-Royce's bespoke division, which brand executives have previously told Autocar is used by almost every single customer, will display four cars at the Geneva motor show.
The most distinctive is the Dawn Aero Cowling, which covers the rear seats of the convertible in a deck with rear buttresses, mimicking a traditional two-seat roadster’s rear deck. The deck is removable, leather-lined, and primarily made from carbonfibre and aluminium.

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In a nod to the brand’s history, the first of the bespoke, short-wheelbase Phantoms is named ‘The Gentleman’s Tourer. It features custom exterior paintwork, with gunmetal grey for the body and satin silver for the bonnet. The two-tone scheme is a nod to the customer’s interest in aviation, and the paint was specifically developed for this car. 
The next Phantom, named ‘Whispered Muse’, makes use of its dashboard ‘gallery’, behind which the owner can choose to display artwork. The artwork of designer Helen Amy Murray is displayed in this car, with folds of silk representing the flowing fabric behind the Spirit of Ecstasy. The design is continued into the fabric lining of the doors. Some of the interior trim is finished in rose gold, as is the Spirit of Ecstasy, in a first for Rolls-Royce.
On the outside, Rolls-Royce has employed a ‘crystal effect’ finish, for which ten layers of paint are applied, as well as a layer of clear-coat infused with glass.

The third Phantom is called ‘A Moment in Time’ and features inside the gallery a piece of aluminium modelled on the shape of a length of silk suspended in water. A unique veneer colour features on the inside, with the exterior painted to match.
The latest Phantom was launched late last year, with first customer deliveries having taken place in January. It’s the first car to use Rolls-Royce’s new aluminium ‘architecture of luxury’ underpinnings, upon which every Rolls-Royce of the coming generation will be based.

That includes the upcoming Cullinan – the brand’s first SUV and its first four-wheel drive car. This will build upon the Phantom’s appeal, being of a similar size and design to Rolls-Royce's staple saloon. The Cullinan will not appear at the Geneva motor show but is expected to be revealed soon, given that sales are expected to begin before the year’s end.

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Rolls-Royce Phantom

Rolls-Royce Phantom
Have to say, having been driven in Bentley flying Spur recently I can honestly see the appeal of Cars like this, but, I wouldn’t want to drive one, I feel you should be driven in them, because all that sumptuous Leather, deep pile Carpet you take that all in, the smell of the whole inside is wonderful, no, if I’m buying it, I’m speccing it, I should be driven in it....!
....is now a byword for Vulgar ostentation, utterly devoid of taste. Definitely not aimed at gentlemen!
Therefore clearly, and accurately aimed directly at their true target market!
A couple of years ago I had a look around an absolutely stunning Corniche coupe at the London Classic Car Show. I'm sure they were seen as ostentatious at the time of their release, but time has been very kind to classic Rollers. I can't see time being as kind to this little assortment.



Source : autocar
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